Netflix has taken to social media to try to deter the public from taking part in what is now called the #BirdBox challenge.
This morning, Netflix took to Twitter to plead with people to not take part in the challenge, saying, “Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE.”
Released late last month, “Bird Box” is a Netflix original film about characters who have to wear blindfolds to avoid looking at powerful creatures who have invaded the planet and who, upon gazing at them, can cause suicidal and maniacal thoughts.
People all over are now taking the #BirdBox challenge, wherein they blindfold themselves and walk around attempting to do things.
From falling down stairs at the subway to walking into traffic, this challenge leaves great potential for people to get hurt.