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Business Feature || Pools and More – Life is Better When You’re Swimming


Swimming pools and spas have been a past time for many families for many years. Murray Fasken, owner of Pools and More has been building pools and making families create backyard memories since 1999.

Fasken and his late wife Allyson purchased Pools and More after the two married. The purchase came about and it was a great investment for the couple both professionally and personally.

“Moving home to Paris, Texas, allowed us to raise a family in an environment that can only be found in my hometown,” said Fasken.

Previous to the purchase, Fasken excelled in soil sciences and construction management. He was always intrigued by the difficulty of creating something beautiful that looks natural, so it was no stretch for him to begin to create and build pools to showcase his talents. Many of his designs can be seen all across Northeast Texas and Southeast Oklahoma.

“Our clients are our priority. Customer satisfaction is important to us and we are committed to making sure the client’s needs are met. In some cases, a minor repair may be needed, and in others, it could be more. However, at the end of the process, our goal is to ensure that the solutions we offer provide the best value over time.” – Murray Fasken

The Pools and More team are not only expert pool builders, but they also have a full retail store at 3577 NE Loop 286. They carry a host of products for your pool or spa such as BioGuard, Loop-Loc pool covers, inflatable floats, games and toys for your pool and more.

Any time I visit the store, I am always greeted with a friendly hello and a smile. Fasken takes great pride in his team and it shows.

“We are committed to our employees and offer ongoing training and education to provide a long-term career,” he said. 

Many of the staff members have been with the company for 10 or more years.

Pools and More offers gunite pools, vinyl liner pools, above-ground pools, concrete decking, Sundance Spas, outdoor remodeling and on-going maintenance.

“If you’re thinking about building a pool, trust that our main goal is to offer respect and the most value throughout the process,” said Fasken. “We always look for feedback from our clients; never feel intimidated to voice a concern. We know at the end of the day it is your pool and we want you to be excited from start to finish.”

The company also offer 3-D designs wherein you can come in and be a part of the design process and watch as your pool comes to life on a computer screen.

“Something we often see when designing and building a pool for a married couple is the kindness and generosity in the relationship,” he said. “Most often the husband will want to design the pool for the wife and add features for you, but actually the opposite also happens. The wife will want to put something in the design for the interest of her husband. It’s heartwarming to see the care and love between the couple.”

The Faskens not only built a business and raised their family in Paris, but they have always been a part of the community, supporting the Boys and Girls Club of Paris and other charitable interests.

“We enjoy being part of our community, helping customers and getting to know them on a professional and personal basis,” he said. “We are proud to call Paris our hometown and enjoy being involved.”

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Toni McDowra
Toni McDowra graduated from Texas A&M Commerce with a Bachelor in Business & Marketing. She started her career right here in Paris, TX selling media advertising for KBUS radio.